Well it is actually quite simple really. A guild can be created by paying one hundred gold to a guild registrar. The person that pays the gold will become the guild's leader. No guild can have the same name, all guilds must have a unique name. The name of the guild can not exceed 31 letters. The guild tag must be at least 2 letters long but can be no more than 4 letters long. Also if you have purchased only the PvP access kit you are not permitted to create a guild because you will not have access to any guild registrars. If you have anymore questions please post them below or create a subpage and someone will answer your question shortly.